Impact of Social Media on Everyday Life of Genz In Bangalore

Impact of Social Media on Everyday Life of Genz In Bangalore

Prajwal P

1 Prajwal P, Department of Management, PES University

Assistant Prof Sujay. C, faculty of Management and Commerce PES University

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Abstract - This research study examines the impact of social media on the everyday lives of Generation Z individuals in Bangalore, India. With the rapid rise of social media platforms, understanding the influence they have on young people is crucial. The study focuses on exploring the patterns of social media usage, online behaviour, and the effects on various aspects of everyday life, including communication, relationships, mental health, self-image, information consumption, productivity, and socialization.

Using a mixed-methods approach, quantitative surveys and qualitative interviews were conducted with a diverse sample of Generation Z individuals in Bangalore. The study investigates the frequency and duration of social media usage, preferred platforms, and motivations behind engagement. It also explores the impact of social media on the formation and maintenance of personal relationships, both online and offline, as well as its influence on self-perception, body image, and overall well-being.

The research further examines the patterns of information consumption among GenZ individuals, analysing how social media affects their access to news, entertainment, and knowledge acquisition. The study also investigates the effects of social media on productivity, considering both positive and negative aspects.

Key Words:  social media, GenZ, Online Behavior, Mental Health, Communication, self-perception, body image, and overall well-being.