Impact of Social Media on Mini Restaurant Businesses in Sainikpuri
Ms. Mallika Seenu1, K.V. Kanchan 2, Kunduru Vaishnavi 3, Srihitha Patibanda4
1 Assistant Professor, Department of Commerce,
Bhavan’s Vivekananda College –College for Science, Humanities and Commerce, Sainikpuri (Affiliated to Osmania University, Hyderabad –India)
2 Student at Bhavan’s Vivekananda College –College for Science, Humanities and Commerce, Sainikpuri
(Affiliated to Osmania University, Hyderabad –India)
3 Student at Bhavan’s Vivekananda College –College for Science, Humanities and Commerce, Sainikpuri
(Affiliated to Osmania University, Hyderabad –India)
4 Student at Bhavan’s Vivekananda College –College for Science, Humanities and Commerce, Sainikpuri
(Affiliated to Osmania University, Hyderabad –India)
1
2 kanchankandadai@gmail.com
3 vaishkunduru@gmail.com
4 srihithapatibanda@gmail.com
ABSTRACT: -
Social media has emerged as an important marketing tool for companies, particularly in the food and beverage sector. This research analyzes the influence of social media on mini restaurant businesses in Sainikpuri, Hyderabad. It investigates how social media sites affect customer choice, brand awareness, and business development. The study also evaluates the influence of social media reviews, whether positive or negative, on consumer decision-making and restaurant reputation. Surveys and secondary sources were used to gather data for analyzing consumer behavior, social media ad engagement, and effectiveness of social media marketing efforts. According to the findings, social media is an important factor in customer attraction, restaurant visibility, and determining what to dine on. But negative reviews can affect businesses, and it is therefore important that restaurant owners communicate with customers online effectively. Social media marketing is, according to the study, a significant tool that can be used for business success, as long as it is strategically managed.
Keywords: Social media marketing, mini restaurants, customer behavior, brand awareness, online reviews
