IMPACT OF SURGE PRICING OF UBER AND OLA ON CUSTOMER ATTITUDE
Dr. Arvinder Kaur , Prachi Jaiswal
MASTER OF BUSINESS ADMINISTRATION
ABSTRACT
In 2004 the Meru Taxi affiliation began dealing with a rental taxi in the Indian market, and in 2010 the urban affiliation began its new spin, despite a credible revolt among customers, when the affiliation app based Finally seen in a short time. And Uber followed in 2013. Soon the market was exhausted, and the customers were dangerous. In the short term, the affiliation involves various plans to bring in more customers as well as retain the old ones. This study relies on segmentation between customers of Ola and Uber and is collected with the help of a framework for this data. The data were collected from Dehradun and clearly coordinated with prepared experts. After collecting the data, statistical evaluations showed that women are genuinely interested in Uber's relationship with Ula, in any case where there are no customer issues which is an undeniable propensity for Ola's relationship with Uber.
The potential results of this study could help provide taxis with a framework for their future advancement in a changing industry.
Keywords: Demographic factors, Ola service, Uber service, Customers.
Acknowledgement
First, I would like to express my gratitude to God for enabling me to complete this report on “IMPACT OF SURGE PRICING OF UBER AND OLA ON CUSTOMER ATTITUDE”
Successful completion of any topic of a project - master thesis requires help from several persons. I too have taken help from different people for the preparation of this report. Now, there is a little effort to show my deep gratitude to all such persons.
I cover my sincere gratitude to my Academic Supervision Prof., professor at divisions school of business of Galgotias University. devoid of her kind direction and proper supervision this swot up would have been a little accomplishment. Her supervision and guidelines have been a great help in making this project a success.
