IMPACT OF SURGE PRICING OF UBER AND OLA ON CUSTOMER ATTITUDE

In 2004 the Meru Taxi affiliation began dealing with a rental taxi in the Indian market, and in 2010 the urban affiliation began its new spin, despite a credible revolt among customers, when the affiliation app based Finally seen in a short time. And Uber followed in 2013. Soon the market was exhausted, and the customers were dangerous. In the short term, the affiliation involves various plans to bring in more customers as well as retain the old ones. This study relies on segmentation between customers of Ola and Uber and is collected with the help of a framework for this data. The data were collected from Dehradun and clearly coordinated with prepared experts. After collecting the data, statistical evaluations showed that women are genuinely interested in Uber’s relationship with Ula, in any case where there are no customer issues which is an undeniable propensity for Ola’s relationship with Uber. The potential results of this study could help provide taxis with a framework for their future advancement in a changing industry.