INNOVATIONS IN FINANCIAL TECHNOLOGIES
Nithya Sree S1, Getsiah Jayachandran 2, Guna Sekar S3 *
1,2 Department of Management Studies, AIMS IBS Business School, Bangalore, Karnataka, India.
3* Department of Operations. Blue Dart Express Limited, Chennai Tamil Nadu, India.
Corresponding Author: gunasekargskm@gmail.com
ABSTRACT
The rapid evolution of financial technology (fintech) has transformed traditional financial services, enhancing efficiency and accessibility into tech abled solutions. Innovations such as blockchain, artificial intelligence, and digital currencies are reshaping the landscape. This study explores emerging fintech innovations and their potential to address critical challenges in the fintech innovation industry. The research employs a qualitative analysis of recent fintech advancements, utilizing case studies, industry reports, literature review to understand the effectiveness of innovative solutions. Key methodologies include comparative analysis and scenario modeling to evaluate the impact of proposed solutions on existing financial systems.
Despite the advancements in fintech, inadequate risk management and fraud detection remain significant challenges. Financial institutions are increasingly vulnerable to cyber threats, leading to substantial losses and erosion of consumer trust. Since efforts is made by the authors to evaluate the aforesaid challenges by fintech companies Current risk management frameworks often rely on traditional data analytics, which may not adequately identify or mitigate emerging threats. There is a need for more robust, adaptive solutions that leverage cutting-edge technologies. This study identifies quantum computing, central bank digital currencies (CBDCs), alternative credit scoring models and alternative insurance underwriting processes as viable solutions to enhance risk management and fraud detection.
Keywords: Fintech Innovation, Cyber security, Fraud Detection, CBDC, Quantum computing, Alternative credit scoring
