Integrated Customer Relationship Management System for Enhanced Business Intelligence and Efficiency

Integrated Customer Relationship Management System for Enhanced Business Intelligence and Efficiency

Prof. Varsha Raule1, Krishna Yadav2, Pavan Borade3, Sahil Wakhare4, Gajanan Navaghare5

1Prof.  Varsha Raule Department of Computer Engineering, P.G Moze College of Engineering Pune, India

2Krishna Yadav Department of Computer Engineering, P.G Moze College of Engineering Pune, India

3Pavan Borade Department of Computer Engineering, P.G Moze College of Engineering Pune, India

4Sahil Wakhare Department of Computer Engineering,  P.G Moze College of Engineering  Pune, India

5Gajanan Navaghare Department of Computer Engineering, P.G Moze College of Engineering Pune, India

---------------------------------------------------------------------***---------------------------------------------------------------------

Abstract - Customer Relationship Management (CRM) is a strategic blend of people, processes, and technology aimed at understanding and enhancing customer relationships. It takes an integrated approach to customer retention and engagement, ensuring long-term business growth. The evolution of CRM is driven by advancements in information technology and shifts toward customer-centric business models. Organizations that implement CRM effectively can achieve higher customer loyalty and improved profitability. However, many companies struggle with successful adoption due to a lack of understanding that CRM is not just a technological solution but a comprehensive, organization-wide transformation. A successful CRM strategy requires a well-balanced integration of technology, optimized business processes, and a customer-focused workforce. This research explores the development of an Integrated Customer Relationship Management System to enhance business intelligence and operational efficiency.

Key Words: Customer Relationship Management, CRM System, Business Intelligence, Customer Retention, Workflow Efficiency, Data Management