Investigate How CEAT Manages its Raw Materials, Production Processes, and Distribution Channels

Investigate How CEAT Manages its Raw Materials, Production Processes, and Distribution Channels

Mr.Arvind Vikas Gaikwad , Prof.Ashok Desai, Dr.Ashwini Kshirsagar

Mr.Arvind Vikas Gaikwad ,MASTERS OF MANAGEMENT STUDIES & Alamuri Ratnamala Institute of Engineering and Technology (ARMIET),

 Prof.Ashok Desai, MASTERS OF MANAGEMENT STUDIES & Alamuri Ratnamala Institute of Engineering and Technology (ARMIET),

Dr.Ashwini Kshirsagar, MASTERS OF MANAGEMENT STUDIES & Alamuri Ratnamala Institute of Engineering and Technology (ARMIET),

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Abstract

The research paper aims to provide a comprehensive understanding of CEAT's supply chain management practices, focusing on three critical areas: raw materials management, production processes, and distribution channels. The combination of primary and secondary data collection methods ensures a robust and nuanced exploration of these aspects.

The primary data collection involves interviews with key personnel directly engaged in CEAT's supply chain operations. This approach offers firsthand insights into the company's strategies, challenges, and successes in managing raw materials, optimizing production, and streamlining distribution channels. These interviews provide a qualitative dimension to the research, offering a deeper understanding of the day-to-day decision-making processes within CEAT's supply chain.

Complementing the primary data, secondary data collection involves an extensive review of existing literature, company reports, and industry publications. This approach allows for a broader contextualization of CEAT's practices within the global tire manufacturing sector. By benchmarking against industry best practices, the study can identify areas where CEAT excels and areas for potential improvement.

The paper's structure facilitates a systematic exploration of CEAT's supply chain, starting with an overview of the company's supply chain structure. This sets the stage for a detailed examination of how CEAT manages its raw materials, delving into procurement strategies ensuring a stable and reliable supply chain. The investigation then shifts to production processes, assessing the adoption of technology, implementation of quality control measures, and the overall operational efficiency in tire manufacturing.

Recognizing the significance of distribution channels, the research explores how CEAT tailors its network to meet diverse market demands. This involves considerations of geographical variations, customer preferences, and adherence to regulatory requirements. The role of technology and innovation in enhancing overall supply chain management is a key focus, showcasing CEAT's adaptability and forward-thinking approach.

The research findings contribute valuable insights for academics and industry practitioners alike. By understanding CEAT's approach to raw material sourcing, production optimization, and distribution efficiency, companies in similar industries can draw lessons to enhance their own supply chain strategies. The ultimate goal is to shed light on strategies that contribute to CEAT's sustained success in the highly competitive tire manufacturing landscape, thereby offering practical guidance for industry stakeholders and researchers alike.

KEYWORDS

CEAT ,Supply Chain Management,Raw Materials,Production Processes,Distribution Channels,Operational Efficiency,Customer Demands,Competitiveness,Tire Industry