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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM33053
Volume:
8 |
5 |
May 2024
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Consumer behavior while purchasing mobile phones is a multifaceted subject that encompasses various factors influencing their decisions. These factors include technological advancements, brand reputation, pricing, personal preferences, and social trends. Consumers often prioritize features like camera quality, battery life, and processing speed, while also considering the brand’s reliability and affordability. Additionally, consumer behavior can be impacted by peer recommendations, marketing strategies, and the overall user experience. Understanding these elements can help businesses tailor their products and marketing approaches to better cater to their target audience.
KEYWORDS
Publication Date
12/31/45416
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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