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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM43390

Leveraging Digital Innovation to Enhance Consumer Engagement and Sales Performance in the FMCG Sector

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM43390

Volume:

9 |

4 |

Apr 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM43390

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

UK

Utkarsh Kumar

SK

Sandeep Kumar

AKM

Arun Kr Mahajan

PL

Puneet Largotra

AA

Afzal Ansari

DSK

Dr. Simranjeet Kaur

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Abstract

EXECUTIVE SUMMARY The fast-moving consumer goods (FMCG) industry is a highly competitive arena, and for a brand to engage with consumers and boost their sales performance, they need to constantly innovate. This paper investigates the role of digital revolution (AI, big data analytics, social media marketing, e- commerce) in improving customer engagement and driving sales in the Fast- Moving Consumer Goods (FMCG) sector.

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Cite This Article

Utkarsh Kumar, Sandeep Kumar, Arun Kr Mahajan, Puneet Largotra, Afzal Ansari, Dr. Simranjeet Kaur, "Leveraging Digital Innovation to Enhance Consumer Engagement and Sales Performance in the FMCG Sector," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 4, Apr 2025. https://doi.org/10.55041/IJSREM43390

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Publication Date

2/3/2025

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