MARKETING STRATEGY OF FLIPKART
UNDER THE GUIDANCE OF: DR NEERAV VERMA
ADARSH DUBEY
ADMISSION NO.:-22GSOB2010788
Abstract
The purpose of this study is to investigate Flipkart's marketing approach. Flipkart is one of the biggest online merchants in India. It goes in-depth on the goals, methods, and conclusions to provide a comprehensive grasp of Flipkart's marketing strategy.to examine the broad marketing aims and objectives of Flipkart.to evaluate the main elements of Flipkart's marketing plan, such as branding, customer service, and advertising.to assess the extent to which Flipkart's marketing strategies are accomplishing their goals.to learn whether Flipkart uses any cutting-edge techniques or new trends in their marketing strategy.Both qualitative and quantitative research methods are used in this study. Interviews with important Flipkart stakeholders, including strategists and marketing specialists, are used to acquire primary data. Business announcements, industry studies, and scholarly study are the sources of secondary data. The outcomes are interpreted using data analysis techniques including statistical and content analysis.The core of Flipkart's marketing approach is customer-centricity, with a focus on personalized experiences and rewards.Artificial intelligence (AI)-driven technology and data analytics are necessary for improving customer contact and campaign optimization.Flipkart's market dominance and brand equity are greatly enhanced by brand building tactics such as partnerships, sponsorships, and advertising.Flipkart uses user-generated content and influencer marketing on social media sites to create communities, engage with users, and increase sales. Flipkart's marketing strategy is built on constant innovation and adaptability, as seen by its attempts to stay one step ahead of competitors in the e-commerce sector by experimenting with cutting-edge tactics and technologies.In summary, this research demonstrates how Flipkart's marketing approach is adaptable and dynamic, enabling it to cope with changing consumer demands and industry developments.
Keywords: Flipkart, e-commerce, digital marketing, customer engagement, competitive pricing, brand positioning, innovation, online retail, market dynamics.
