MARKETING STRATEGY OF FLIPKART
MR. VED PRAKASH
SUBMITTED BY: HARIOM SINGH
Admission no. :- 22GSOB2010848
Abstract
This study aims to examine the marketing strategy of Flipkart, one of the largest online retailers in India. It delves thoroughly into the objectives, approaches, and findings to give a complete understanding of Flipkart's marketing plan. to look at Flipkart's overarching marketing goals and objectives. to assess the key components of Flipkart's marketing strategy, including promotion, branding, and customer interaction. to evaluate the degree to which Flipkart's marketing tactics are achieving its objectives. to find out if Flipkart's marketing strategy makes use of any novel approaches or emerging trends. In this study, both qualitative and quantitative research approaches are applied. Primary data is gathered through interviews with key Flipkart stakeholders, such as strategists and marketing experts. Secondary data is sourced from academic research, industry studies, and business releases. Data analysis methods, such as content analysis and statistical analysis, are used to interpret the results. Customer-centricity is the cornerstone of Flipkart's marketing strategy, which emphasizes customized rewards and experiences. Optimizing marketing campaigns and enhancing consumer contact require the use of AI-driven technology and data analytics. Partnerships, sponsorships, and advertising are examples of brand building strategies that significantly increase Flipkart's market share and brand equity. Flipkart employs influencer marketing and user-generated content on social media platforms to build communities, interact with customers, and boost sales. Flipkart's marketing strategy is based on continuous innovation and adaptation, as seen by its efforts to keep one step ahead of the e-commerce industry's competitors by testing out novel technologies and strategies. In conclusion, this study highlights how Flipkart's marketing strategy is flexible and ever-changing, allowing it to adjust to shifting consumer preferences and market trends.
Keywords: Flipkart, Marketing Strategy, E-commerce, Digital Marketing, Customer Engagement, Data Analytics, Branding, Customer Loyalty.
