Online Items Recommendation for E-Commerce Using Machine Learning
Miss. POOJA K N 1 , SOUJANYA A S 2
1Assistant Professor, Department of MCA, BIET, Davanagere
2 Student,4th Semester MCA, Department of MCA, BIET, Davanagere
ABSTRACT
With the swift expansion of e-commerce platforms, product recommendation systems have become essential for enhancing user experience and increasing sales. This project is centered on the development of an Online Item Recommendation System for E-commerce utilizing Machine Learning (ML) techniques. The objective is to establish a personalized and intelligent recommendation system that evaluates customer behavior, preferences, and historical data to propose items that a user is inclined to purchase. The system incorporates collaborative filtering, content-based filtering, and hybrid methods to deliver precise and pertinent product recommendations. Collaborative filtering techniques examine user-item interactions, whereas content-based filtering utilizes product attributes to align items with user preferences. The hybrid model merges both strategies, improving the accuracy and variety of recommendations. Machine learning algorithms such as K-Nearest Neighbors (KNN), Decision Trees, and Matrix Factorization are employed to train the recommendation model on extensive datasets that encompass user activity and product information. The system's efficiency and scalability are augmented by employing tools like Python, Scikit-learn, and TensorFlow, in conjunction with cloud-based storage and computing services. The proposed system aspires to not only enhance customer satisfaction but also boost sales by recommending products that resonate with user preferences. It presents an advanced solution for e-commerce enterprises to offer a customized shopping experience, elevate customer engagement, and minimize the time spent searching for products. In conclusion, the incorporation of machine learning in e-commerce product recommendations presents significant potential for enhancing the shopping experience, driving higher conversion rates, and ultimately contributing to the prosperity of online retail businesses.
Keywords: Collaborative Filtering, Content-Based Filtering, Hybrid Model, KNN, Decision Trees, Matrix Factorization, DNN, User Behavior, Product Metadata, Python, Scikit-learn, TensorFlow.
