Optimizing for the Artificial Intelligence Driven Search Era: An Integrated Framework for Search Engine Optimization, Generative Engine Optimization, and Answer Engine Optimization
Authors:
Dr. P. T. Raju¹, Suravaram Sai Ravindra Reddy², Shaik Riyaz³, Syed Nausheen⁴, Gembali Manasa⁵
¹Assistant Professor, KL Business School,
Koneru Lakshmaiah Education Foundation (Deemed to be University), Green Fields, Vaddeswaram Campus, Guntur District, Andhra Pradesh, India.
²–⁵III BBA, KL Business School,
Koneru Lakshmaiah Education Foundation (Deemed to be University), Andhra Pradesh, India.
Corresponding Author Email: thavitiraju@kluniversity.in
Abstract - The evolution of search technologies from traditional keyword-based retrieval toward generative and answer-based paradigms has fundamentally altered digital visibility strategies. Conventional Search Engine Optimization (SEO), while still essential, is increasingly insufficient for ensuring content presence in environments dominated by generative artificial intelligence (AI) and answer engines. Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) have emerged as complementary approaches, targeting synthesized AI outputs and direct-answer contexts, respectively. This paper proposes an integrated framework that unifies SEO, GEO, and AEO to address the challenges of the AI-driven search era. Using a conceptual methodology grounded in systematic literature synthesis and comparative analysis, the study identifies overlapping principles, unique features, and emerging metrics across the three paradigms. Findings indicate that structured data, entity recognition, authoritative sourcing, and intent-driven content design are critical for visibility across traditional and generative systems. The framework advances scholarly understanding by bridging fragmented research domains and offers practical guidance for organizations seeking sustainable digital presence. Future directions for empirical validation and ethical considerations in AI-mediated information retrieval are also discussed.
Key Words:
Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Generative Artificial Intelligence (AI), AI-driven search, digital visibility, Search Generative Experience (SGE), information retrieval, content authority, structured data, entity recognition, zero-click search, ethical AI optimization, integrated optimization framework
