“Performance Evaluation of SEO Strategies for Campus Placement Websites”
Mr. Suraj Kumar B.P1, Vinay Balaji S2, Monika A M3, Rohit Gowda C S4, and Manvi Dixit5
1Asst. prof. Dept of Computer Science and Engineering, Sir M Visvesvaraya Institute of Technology
2Student, Dept of CSE (IOT & Cybersecurity including Blockchain technology), Sir M Visvesvaraya Institute of Technology
3Student, Dept of Computer Science and Engineering, Sir M Visvesvaraya Institute of Technology
4Student, Dept of CSE (IOT & Cybersecurity including Blockchain technology), Sir M Visvesvaraya Institute of Technology
4Student, Dept of Computer Science and Engineering, Sir M Visvesvaraya Institute of Technology
Abstract - Search Engine Optimization (SEO) has become an essential factor in improving the visibility and accessibility of web-based platforms, especially within the academic sector where institutions depend on digital portals to facilitate student placements. This study focuses on assessing the effectiveness of SEO strategies implemented for campus placement websites, aiming to boost online discoverability, user interaction, and functional efficiency. A placement-oriented website was developed that integrates information on recruitment processes, aptitude preparation materials, and stage-wise guidelines. The work applied on-page optimization methods such as keyword placement, structured meta-tags, and semantic HTML, along with off-page techniques like backlink creation and social media promotion. Key performance indicators, including search engine ranking, page loading efficiency, and mobile compatibility, were measured through SEO auditing tools. Findings reveal that structured optimization practices have a strong influence on ranking outcomes and outreach, proving beneficial even for academically focused platforms. To maintain continual progress, the PDCA (Plan–Do–Check–Act) cycle was adopted as the guiding methodology. The evaluation concludes that systematic SEO adoption not only increases web traffic but also enhances student readiness by making placement resources more accessible.
Key Words: Campus Placement, PDCA, Search Engine Optimization, Web Performance.
