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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM53830

“Performance Evaluation of SEO Strategies for Campus Placement Websites”

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM53830

Volume:

9 |

11 |

Nov 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM53830

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

SKB

Suraj Kumar B.P1

VBS

Vinay Balaji S2

MAM

Monika A M3

RGCS

Rohit Gowda C S4

aMD

and Manvi Dixit5

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Abstract

Search Engine Optimization (SEO) has become an essential factor in improving the visibility and accessibility of web-based platforms, especially within the academic sector where institutions depend on digital portals to facilitate student placements. This study focuses on assessing the effectiveness of SEO strategies implemented for campus placement websites, aiming to boost online discoverability, user interaction, and functional efficiency. A placement-oriented website was developed that integrates information on recruitment processes, aptitude preparation materials, and stage-wise guidelines. The work applied on-page optimization methods such as

KEYWORDS

placement structured meta-tags and semantic HTML along with off-page techniques like backlink creation and social media promotion

Cite This Article

Suraj Kumar B.P1, Vinay Balaji S2, Monika A M3, Rohit Gowda C S4, and Manvi Dixit5, "“Performance Evaluation of SEO Strategies for Campus Placement Websites”," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 11, Nov 2025. https://doi.org/10.55041/IJSREM53830

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Publication Date

11/10/2025

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Double-Blind Peer Review

Review Rounds: 2

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5

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Conflict of Interest

The authors declare no conflict of interest related to this research work.

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