Project Centric Learning: A Business Plan on Kalo-rizz: Fuel your day, The Healthy way!
Dr. Hemanth Kumar S 1, Tulsi Vajpayee M2, V V Sai Jayanth3, Aakanksha kamboj4, Bhavesh A Vaidya 5, Tejas Nayak 6, Vishnu J 7.
1 Professor. CMS Business School, JAIN (Deemed-to-be University), Bangalore, India. 560009
2,3,4,5,6,7 MBA, 2023-25, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bangalore India. 560009
ABSTRACT
This research investigates the eating habits, food preferences, and dining behaviours of young adults, primarily students and young professionals, to assess the viability and potential success of a healthy food truck venture. Data was collected through a structured questionnaire, focusing on demographics, dietary preferences, eating habits, food choices, and dining preferences. Key findings reveal a strong preference for healthy, affordable, and convenient food options. A significant majority of respondents (74.4%) eat out at least once a week, with Indian meals and sandwiches/wraps being the most popular choices. Health consciousness is high, with 56.4% considering healthy eating "very important." Price sensitivity is also evident, with most preferring meals in the ₹100-₹150 range. There is substantial interest in a healthy food truck, particularly at college campuses and tech parks, with taste and fast service being primary drivers. Online delivery apps and street food vendors are preferred for convenience, and popular ingredients include millets, lentils, and fresh vegetables, reflecting a demand for nutritious options. The research suggests that a healthy food truck venture targeting young adults in urban areas can be successful by offering tasty and quick-service meals, providing affordable options within the ₹100-₹200 range, highlighting nutritional transparency and healthy ingredients, leveraging online delivery platforms, and strategically locating at college campuses and tech parks. These insights provide a strong foundation for developing a food truck business that meets the needs and preferences of young adults, emphasizing health, convenience, and affordability.
