PROSPECTS FOR WOMEN ENTREPRENEURSHIP: WITH SPECIAL REFERENCE TO RAJASTHAN

Entrepreneurship, as defined in the dictionary is “to engage in a commercial or industrial enterprise involving risk typically with the aim of generating profit.” This has been conducted principally by male entrepreneurs over the course of time, but women are now beginning to join the ranks. Women today are taking up more activities that were once considered a man’s role, and proving that they have no less of an impact than their male counterparts with respect to contribution to our culture and economy. Entrepreneurship plays its part in fostering growth in society, and India has seen significant progress at these hands. It has been realized that enterprising women have skill sets which could be harnessed so as to convert them from being Jobseekers to Job-Givers (Ramesh, 2018). The government realizes how important women entrepreneurs are to the economy. There is a variety of programs in place to support every kind of woman entrepreneur you can imagine. This includes female business owners, women-led startups, and women entrepreneurs who are also mothers or caretakers. Regardless of their association, women entrepreneurs can take advantage of these resources and have all their needs met. Most importantly, the government understands that not all women feel motivated to start a business without having some time to establish themselves in their field and gain experience in the workplace. Men individually pursue entrepreneurship more often than women both in reality and fiction because they don’t carry the added burden of household responsibilities, so for many entrepreneurial businesses, investment opportunities may be more readily available for male founders as a result. In light of this study investigates the various prospects available for women entrepreneurs in Rajasthan.