Public Awareness and Concerns About Data Privacy in the Age of AI

Artificial Intelligence (AI) has become an integral component of modern life, shaping decisions, communication patterns, and digital interactions across multiple domains. However, the increasing dependence on AI technologies has also amplified public concerns regarding the collection, analysis, and utilization of personal data. This study investigates public awareness, perceptions, and behavioral responses concerning data privacy in the era of AI. It specifically examines how individuals comprehend data usage policies, their trust in AI systems, and how privacy-related apprehensions influence online behavior. Employing a descriptive research design, data were gathered from a stratified sample of 200 respondents representing diverse demographic groups across India. Both quantitative and qualitative insights were analyzed using measures of central tendency and correlation to evaluate relationships between awareness levels, trust, and privacy-related behavior. Findings reveal that although general awareness of data privacy has increased, significant misconceptions persist regarding how AI algorithms collect and process personal information. Notably, younger and technologically literate respondents exhibited higher skepticism toward data-sharing practices. The study concludes that enhancing digital literacy, promoting transparency in AI governance, and developing user-friendly consent mechanisms are crucial for fostering informed trust in AI-driven systems. The findings offer practical implications for policymakers, AI developers, and organizations seeking to balance technological innovation with ethical responsibility and data protection. 2.