Real-Time Recommendations for E-Commerce
Podakanti Hema Sri Dept of ECE IARE
Dr. S China Venkateshwarlu Professor Dept of ECE IARE
Dr. V Siva Nagaraju Professor Dept of ECE IARE
ABSTRACT A recommendation system for e-commerce products utilizing collaborative filtering approaches aims to personalize the online shopping experience by analyzing user behavior and preferences. Collaborative filtering operates on the principle that users with similar interests will prefer similar items. There are two primary types: memory-based, which includes user-based and item-based filtering relying on historical user-item interactions, and model-based, which employs techniques like matrix factorization (e.g., Singular Value Decomposition) to uncover latent factors influencing user preferences. These systems analyze data such as purchase history, ratings, and browsing patterns to generate personalized product recommendations. Evaluation metrics like Mean Absolute Error (MAE) and Root Mean Squared Error (RMSE) are commonly used to assess the accuracy of these recommendations. Challenges such as data sparsity, scalability, and the cold start problem are inherent in collaborative filtering systems. To address these issues, hybrid approaches combining collaborative filtering with content-based methods, as well as leveraging big data technologies like Hadoop, have been explored to enhance performance and scalability. Implementing such recommendation systems can lead to increased customer satisfaction, higher engagement, and improved sales for e-commerce platforms. Future enhancements may involve integrating additional data sources, such as user demographics and contextual information, to further refine recommendation accuracy.
Key Words: E-commerce, Recommendation System, Collaborative Filtering, User-Based Filtering, Item-Based Filtering, Matrix Factorization, Singular Value Decomposition (SVD), Mean Absolute Error (MAE), Root Mean Squared Error (RMSE), Data Sparsity, Cold Start Problem, Scalability, Personalized Recommendations, User Behavior Analysis, Hybrid Recommendation Systems.
