"Role of Social Media Marketing in Brand Positioning of Telecom Companies"-Jio
CHARLAPALLY DINESH GOUD 1, GUTTIMUKKELA SUPRAJA, GUTTAMEDI BHARGAVI,
Charlapally Dinesh Goud
MBA – Business Analytics
Aurora Deemed to be University
dineshempire1@gmail.com
Guttimukkela Supraja
MBA – Business Analytics
Aurora Deemed to be University
suprajaguttimukkula@gmail.com
Guttamedi Bhargavi
MBA – Business Analytics
Aurora Deemed to be University
Chinnubhargavi98@gmail.com
Abstract - Social media marketing plays a vital role in the brand positioning of telecom companies by enabling direct engagement with customers and shaping brand perception. With the growing reliance on digital communication, telecom firms leverage platforms such as Facebook, Twitter, Instagram, and LinkedIn to enhance brand visibility, differentiate themselves from competitors, and foster customer loyalty. Through targeted content marketing, influencer collaborations, and interactive campaigns, these companies create a strong brand identity that resonates with their audience. Additionally, social media provides a real-time feedback loop, allowing telecom firms to address customer concerns, improve service quality, and refine their market positioning based on consumer preferences.
Moreover, social media analytics empower telecom companies to gain deep insights into customer behavior and preferences, helping them tailor their marketing strategies effectively. By analyzing engagement metrics, sentiment analysis, and customer interactions, telecom brands can optimize their communication strategies and enhance customer satisfaction. This data-driven approach not only strengthens brand equity but also supports competitive advantage in a rapidly evolving industry. Ultimately, a well-executed social media strategy fosters brand loyalty, enhances market reach, and contributes to long-term business growth, making it an essential component of telecom companies' marketing efforts. Index Terms—[Font: Times New Roman, Size:9]About four(minimum) key words or phrases in alphabetical order, separated by commas.
Key Words: Social Media Marketing, Brand Positioning, Telecom Companies, Customer Engagement, Digital Communication, Content Marketing, Influencer Collaborations, Customer Feedback, Social Media Analytics, Brand Equity, Competitive Advantage, Consumer Behavior, Market Strategy, Customer Loyalty, Business Growth.
