Shaping the Future: Exploring the Scope of Pottery in North Bengal’s Darjeeling District

Shaping the Future: Exploring the Scope of Pottery in North Bengal's Darjeeling District

1Mr. Gopal Saha,

Research Scholar, Department of Lifelong Learning & Extension, University of North Bengal

2Mr. Apurba Mondal,

Research Scholar, Department of Lifelong Learning & Extension, University of North Bengal

3Dr. Sidhartha Sankar Laha ,

Associate Professor, Department of Lifelong Learning & Extension, University of North Bengal

Abstract - Pottery has long been an integral part of India’s rich cultural heritage, play a crucial role in both economic sustenance and artistic expression. The Darjeeling District of North Bengal, renowned for its scenic beauty and unique ethnic diversity, houses a community of potters whose craft has been passed down through generations. This study explores the current status, challenges, and potential for the growth of pottery in this region. Through an analysis of the socio-economic conditions of potters, market accessibility, evolving consumer preferences, and the impact of technological advancements, this study attempted to gauge the future scope of pottery in Darjeeling. This study reveals that while pottery continues to hold cultural significance, it faces threats from industrialization, declining interest among the younger generation, and insufficient government support. However, there is potential for revival and expansion through strategic interventions such as improved marketing, technological integration, and sustainable practices. Government schemes, tourism-driven demand, and online marketplaces can act as catalysts to ensure the longevity and prosperity of this traditional craft. This paper concludes with policy recommendations and strategies to empower potters and sustain pottery as a viable livelihood in Darjeeling.

Key Words: pottery industry, traditional handicrafts, sustainable livelihoods, tourism and craft promotion, e-commerce for artisans.