Social Media Manager
Vikas Yadav
Department of Computer Engineering
Atharva College of Engineering Mumbai, India
yadavvikas-cmpn@atharvacoe.ac.in
Pavan Shirsat
Department of Computer Engineering
Atharva College of Engineering Mumbai, India
shirsatpavan-cmpn@atharvacoe.ac.in
Mohammed Faiz Siddiqui
Department of Computer Engineering
Atharva College of Engineering Mumbai, India
sidddiquimohammad- cmpn@atharvacoe.ac.in
Shaikh Yasir
Department of Computer Engineering
Atharva College of Engineering Mumbai, India
shaikhyasir-cmpn@atharvacoe.ac.in
Prof. Ashwini Gaikwad
Department of Computer Engineering
Atharva College of Engineering Mumbai, India
ashwinigaliya@atharvacoe.ac.in
ABSTRACT — In an era marked by rapid digital transformations and the evolution of communication channels, social media has become the cornerstone of modern marketing strategies. This paper introduces a pioneering Social Media Manager system that integrates content scheduling, real-time analytics, and multi-platform account management into a unified, data-driven interface. Developed using web technologies and robust API integration, the proposed solution empowers brands and digital marketers to streamline their online presence, optimize content delivery, and foster strategic audience engagement.
The system provides an end-to-end solution by automating routine tasks such as post scheduling and monitoring while enabling in-depth performance analysis through advanced analytics modules. By analyzing metrics including reach, engagement, and conversion statistics, the platform offers actionable insights that guide the continuous refinement of digital marketing strategies. The Social Media Manager not only simplifies the complexity of managing diverse social channels but also enhances community management by facilitating timely responses and personalized interactions.
This paper presents a comprehensive overview of the system’s architecture, detailing the multi-tier integration of front-end interfaces with back-end services and the seamless incorporation of third-party social media APIs. The discussion includes an in-depth literature survey that explores existing models and frameworks in social media management, a detailed breakdown of the proposed system design, a methodology for development and testing, and an analysis of the expected impact on digital marketing practices. Overall, the paper underscores the critical role of integrated digital tools in achieving business growth and advantage in today’s online landscape.
Keywords— social media, data analysis, digital marketing
