SpeedX Car Services: Transforming the Automotive Aftermarket Landscape in India
Tarun Suvindran1, Arpit Talesara2, Vaidehi Gokhale V3, Vaishnavi Konapur4, Varshini B5, Varun S6, Dr. Kiran Kumar M7
1,2,3,4,5,6 MBA Students, 7 Assistant Professor - Finance, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bangalore
Corresponding Authors:
2 Arpit Talesara | Email: arpittalesara9@gmail.com |
1 Tarun Suvindran | Email: tarunsuvindran@gmail.com |
ABSTRACT
The Indian automotive aftermarket is undergoing a significant transformation, driven by rapid technological advancements, evolving consumer preferences, and the increasing need for transparency and efficiency in vehicle servicing. This research explores how SpeedX Car Services is redefining the industry by integrating AI-driven diagnostics, IoT-based real-time tracking, and digital payment solutions to enhance customer experience and service reliability. Traditional service models have long struggled with issues such as counterfeit spare parts, unclear pricing structures, and untrustworthy service providers, leading to dissatisfaction among vehicle owners. SpeedX addresses these pain points through a technology-first approach, offering genuine spare parts, transparent pricing, and convenient doorstep services tailored for busy professionals, families, fleet operators, and car enthusiasts. By analysing market trends, consumer preferences, and industry challenges—including supply chain inefficiencies, a shortage of skilled labor, and the need for digital transformation—this study provides insights into how technology and customer-centric innovation are shaping the future of India's automotive aftermarket. The findings suggest that businesses leveraging AI, predictive maintenance, and strategic partnerships will gain a competitive edge in this rapidly evolving sector. SpeedX serves as a model for the next generation of aftermarket service providers, demonstrating how startups can disrupt traditional markets, enhance service quality, and build long-term consumer trust through transparency, convenience, and digital innovation.
Keywords: Automotive aftermarket, car servicing, digital convenience, AI-driven diagnostics, supply chain optimization.
