Strategic Marketing Analysis of Yogabar: Consumer Behavior, Brand Positioning, and Distribution Channels

Strategic Marketing Analysis of Yogabar:

Consumer Behavior, Brand Positioning, and Distribution Channels

Supriya Gupta
Under the Guidane of Nishtha Dwivedi

Department of MBA, School of Business & Management,
Galgotias University

ABSTRACT

This paper explores Yogabar’s strategic approach to marketing in the rapidly growing Indian health food sector. It analyzes how the brand has successfully built consumer trust and loyalty through nutritional transparency, emotional branding, and multi-channel distribution. A structured 10-item questionnaire and primary data from 103 urban respondents were used to assess how consumers perceive the brand and engage with its products. Results show that Yogabar’s strong brand recall is driven by clean-label packaging, health messaging, and offline availability. The findings offer actionable insights for startups and marketers aiming to build purpose-driven, scalable health food brands in India.