STUDY ON CUSTOMER BUYING BEHAVIOUR TOWARDS D-MART
GOLLA SRIKANTH , Dr.P.VENKATESHWARA RAO (HOD)
Masters of Business Administration
School of Management & Commerce
MALLA REDDY UNIVERSITY
Maisammaguda, Dulapally,
Hyderabad-500043, Telangana State
CHAPTER-1
INTRODUCTION
1.1 INTRODUCTION OF PROJECT
As a part of our study of Business communication Program, we are given capstone project work to develop our analytical faculties as professional students. In relation to the aforementioned objective the project undertaken by us covers marketing analysis of national. The study converges on major giants in global market: D-Mart.
1.2 INTRODUCTION OF D-MART STORE:
D-Mart offers products to satisfy the entire family’s needs. Merchandise offered at D-Mart is always at lower prices. Stores are designed with customer convenience in mind. D-Mart respects your intelligence by offering a wide choice of brand and pack sizes, coupled with easy-to understand communications and information.
Avenue Super-Marts Ltd.
Avenue Super-Marts Ltd (ASL) owns and operates hypermarkets and supermarkets by the store name D-Mart.
D-Mart seeks to provide a one-stop shopping experience for the entire family, meeting all their daily household needs. A wide selection of home utility products is offered, including foods, toiletries, beauty products, garments, kitchenware, bed and bath linen, home appliances and much more.
Since D-Mart first opened its doors in the Mumbai region in 2000, it has grown into a trusted and well-established shopping destination in Maharashtra, Gujarat, Andhra Pradesh and Karnataka. D Mart is now looking forward to growing its stores across India.
Culture
At ASL, we’re strong believers in deriving excellence in customer service through systemic training and rigor at work. We value simplicity and humility in our people and strongly believe that integrity and
Merit is the only route to growth at ASPL. We hire professionals who share our values and unabashedly lead by example.
Vision
It is our continuous endeavor to investigate, identify and make available new products/categories for the customer’s everyday use and at the ‘best’ value than anybody else.
