Study on Customers Preference on Cosmetic Products.
Name :- Disha Pande
Roll no:- 23148
Faculty Name :- Dr . Vaishali Patil.
Sadhu Vaswani Institute Of Management Studies For Girls
MBA
Abstract:
The cosmetic industry has witnessed remarkable growth in recent years, driven by evolving consumer preferences and increasing demand for personal care products. This research aims to delve into the complex landscape of customer preferences within the cosmetic products market. Through an extensive review of existing literature and a comprehensive survey of a diverse group of consumers, this study seeks to identify the key factors influencing customers’ choices when selecting cosmetic products.
The research utilizes a mixed-methods approach, incorporating both qualitative and quantitative data collection methods. Qualitative interviews and focus groups provide insights into the emotional and psychological aspects of consumers’ decision-making processes, while quantitative surveys yield statistical data to quantify and validate these preferences.
Preliminary findings suggest that customers consider a multitude of factors when selecting cosmetic products, including product quality, brand reputation, price, ingredients, and eco- friendliness. Furthermore, individual differences such as age, gender, and cultural background significantly impact these preferences. This research aims to offer valuable insights for both cosmetic manufacturers and marketers, enabling them to better understand and cater to the dynamic needs and desires of their target consumers.
By understanding the multifaceted nature of customer preferences in the cosmetic industry, this research contributes to the enhancement of product development, marketing strategies, and customer satisfaction, ultimately fostering the growth and sustainability of the cosmetic market.
