SUSTAINABLE RETAILING PRACTICES ADOPTED BY ORGANIZED RETAILERS IN COIMBATORE

SUSTAINABLE RETAILING PRACTICES ADOPTED BY ORGANIZED RETAILERS IN COIMBATORE

Dr. V. Kanimozhi1

Assistant Professor1, Department of Management Sciences,

Hindusthan College of Engineering and Technology, Coimbatore, Tamil Nadu, India

kanimozhiv.mba@hicet.ac.in;  kanimozhi.viswanathan@gmail.com

S. Varun2

Student - II MBA2, Department of Management Sciences,

Hindusthan College of Engineering and Technology, Coimbatore, Tamil Nadu, India

720721206052@hicet.ac.in;  malikavarun11@gmail.com

Corresponding author: Dr. V. Kanimozhi1

Abstract:

This article explores the concept of sustainable retailing practices and examines the level of awareness, adoption, challenges, and perceived benefits among organized retailers. The study utilizes a cross-sectional survey design and collects data through self-administered surveys or questionnaires. The findings indicate that a significant proportion of retailers have some level of awareness and adoption of sustainable retailing practices, such as using LED lights and sustainable packaging materials. However, there are challenges in terms of lack of information, increasing costs, and perceived lack of customer demand for sustainable products. The study highlights the need for retailers to enhance their knowledge and resources to effectively implement sustainable practices in the retail sector.

Keywords: Sustainable development goals, retailing, sustainable retailing practices, awareness, adoption, challenges, perceived benefits, cross-sectional survey, LED lights, sustainable packaging, information, costs, customer demand.