The Ethical Implications of Generative AI in E-Commerce: A Case Study

The Ethical Implications of Generative AI in E-Commerce: A Case Study

Vijaya Bhaskar.Reddypogu1*, Devi Prasad.U2

1. Research Scholar at Hyderabad Business School, GITAM Deemed University, Hyderabad

2. Professor at Hyderabad Business School, GITAM Deemed University, Hyderabad

   *Email of the Corresponding Author: vreddypo@gitam.in

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Abstract: The development of generative artificial intelligence has accelerated recently and has created both advantages and challenges from the ethical perspective for the e-commerce sector. This paper aims at discussing how these technologies can affect different aspects of e-commerce including products Recommendations, Personalization, content, and trust. This paper aims to examine the ethical issues of implementing generative AI in e-commerce from a interdisciplinary perspective by identifying issues like algorithmic bias, IP, privacy, and creative work. The findings are hoped to be useful for policymakers, industry leaders and many others in helping to ensure that the development and use of generative AI in e-commerce is not only beneficial, but also ethical.

Keywords: Generative AI, E-commerce, Ethics, Algorithmic Bias, Privacy, Creative Work.