The Future of Intellectual Property Rights in the Digital Age

The Future of Intellectual Property Rights in the Digital Age

Amisha Shrivastava

Master Of Business Administration

School of Business, Galgotias University

ABSTRACT
The digital age has transformed the way intellectual property (IP) is created, shared, and consumed. From music and films to software, designs, and written content, the digital environment allows for rapid dissemination and replication of creative works. While this transformation has unlocked unprecedented opportunities for innovation and global reach, it has also introduced serious challenges to the protection and enforcement of Intellectual Property Rights (IPR). Traditional legal frameworks, developed in an era of physical media, often fall short in addressing the complexities of digital infringement, content duplication, and unauthorized use. This consider examines the current state of IPR within the advanced scene and investigates the confinements of existing laws in defending computerized resources. It also examines emerging technologies—such as blockchain, smart contracts, and non-fungible tokens (NFTs)—that offer new mechanisms for managing and verifying ownership and usage rights. Primary data collected through structured questionnaires reveals the level of awareness among digital creators, legal professionals, and the general public regarding IPR protections and the risks posed by digital misuse. The findings highlight the urgent need for more adaptable, globally harmonized IPR regulations, as well as increased education on digital rights management.

Keywords:

Intellectual Property Rights (IPR), Digital Transformation, Artificial Intelligence, Digital Piracy, Copyright Infringement, Online Content Protection, Smart Contracts, Digital Ownership.