The Impact of FinTech on Traditional Banking: A Comparative Study of Adoption in Tier 1 and Tier 2 Cities
Authors:
Nitika Gupta
Nikita Singhi
Udayraj Mahesh Sadawarti
Yashika Jain
Institution:
MBA Finance Students,
Universal AI University,
Mumbai, India
Abstract
The rapid evolution of FinTech has fundamentally changed the financial services landscape, which is a significant challenge to traditional banking systems. This study explores the comparative adoption of FinTech platforms, such as UPI, digital wallets, and digital lending, versus traditional banking services in Tier 1 cities (e.g., Mumbai, Delhi) and Tier 2 cities (e.g., Lucknow, Coimbatore) in India. The research investigates consumer preferences, usage patterns, and factors driving the growth of FinTech in these unique geographic segments.
Using the mixed-methods approach, it combines quantitative survey data (200 respondents) with qualitative insights gathered from industry experts. Primary data were collected through the source of consumers and banking professionals; secondary data will be supported through RBI, NPCI, and FinTech industry reports. Findings indicate that higher FinTech adoption is observed in Tier 1 cities, because of the well-developed digital infrastructure, literacy rates, and urban convenience. Conversely, Tier 2 cities show promising growth, driven by government initiatives like Digital India and increasing smartphone penetration, but face challenges like digital literacy gaps and trust issues.
The study identifies the competitive forces on traditional banks, especially concerning retaining customers used to the fast and convenient ways of FinTech. It also stresses the role of FinTech in making financial services accessible to semi-urban areas to bridge the access gap for these underprivileged communities.
The research concludes with actionable recommendations for banks and policymakers to adapt to the digital revolution, emphasizing collaboration between FinTech and traditional banks, improved security frameworks, and enhanced consumer education.
Keywords: FinTech, Traditional Banking, UPI, Digital Payments, Tier 1 Cities, Tier 2 Cities, Financial Inclusion, Consumer Behaviour
