The Rise of AI in Retail: Impacts on Productivity, Employment, and Ethical Practices at Vijay Sales
Divyansh Narveriya
Under The Guidance of Prof. Dr. Ranjul Rastogi
Master Of Business Administration
School of Business
Galgotias University
Abstract
The quick development and application of artificial intelligence (AI) is causing a significant shift in the retail sector. In the context of Vijay Sales, a well-known Indian consumer electronics retail chain, this study examines the complex effects of AI technologies on employment, productivity, and ethical behavior. This study critically examines how AI tools like chatbots, automated inventory systems, predictive analytics, and algorithm-driven marketing strategies are changing traditional retail operations. It does this by using a mixed-methods approach that combines qualitative interviews with store managers and employees, analysis of company reports, and a review of pertinent academic and industry literature.
The results show that Vijay Sales' adoption of AI has significantly increased operational efficiency, resulting in improved supply chain logistics, increased customer engagement through tailored recommendations, and streamlined in-store administration. These productivity increases, however, are contrasted with notable shifts in the composition of the workforce, such as the elimination of some job functions, the introduction of new skill requirements, and a reinterpretation of human labor in a tech-enhanced retail setting. The study also looks at the ethical ramifications of using AI, specifically with regard to algorithmic bias, data privacy, employee surveillance, and decision-making transparency.
This study adds a grounded, organization-specific analysis of the socio-economic effects of AI to the larger scholarly conversation on the digital transformation of retail. The report ends with managerial and policy recommendations that highlight the importance of ongoing employee reskilling, open AI governance, and stakeholder engagement in order to promote a more ethical and inclusive AI integration strategy. These revelations provide applicable lessons for other retail businesses navigating comparable technological changes, in addition to being pertinent to Vijay Sales.
