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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM42429

The Role of Search Engine Marketing in Enhancing Companies Website Visibility and User Engagement

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM42429

Volume:

9 |

3 |

Mar 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

KM

Kasturi Misra1

DRK

Dr. Rajendra Kumar2

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Abstract

Search Engine Marketing (SEM) is essential in today’s digital environment for increasing a business’s website exposure and user engagement. SEM includes a variety of paid tactics that help businesses place their websites high on search engine results pages (SERPs), such as Pay-Per-Click (PPC) advertising, search retargeting, and display adverts. Through the use of audience segmentation, ad auctions, and

KEYWORDS

targeting SEM helps businesses connect with their ideal clients at the appropriate time increasing website traffic and click-through rates (CTR)

Cite This Article

Kasturi Misra1, Dr. Rajendra Kumar2, "The Role of Search Engine Marketing in Enhancing Companies Website Visibility and User Engagement," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 3, Mar 2025.

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Publication Date

3/14/2025

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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No funding information available for this research.

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