“The silent epidemic: the rising addiction to smartphones”
AUTHORS:
DR. UMAKANTH. S
Professor & HOD - JAIN (Deemed-to-be University) -CMS - Bangalore
Anshul Dhanuka
Student -BBA, JAIN (Deemed to be University) - CMS - Bangalore
Aryan Madan
Student -BBA, JAIN (Deemed to be University) - CMS - Bangalore
Shree Kumari
Student -BBA, JAIN (Deemed to be University) - CMS - Bangalore
Sneha Dugar
Student -BBA, JAIN (Deemed to be University) - CMS - Bangalore
Prakruthi K S
Student -BBA, JAIN (Deemed to be University) - CMS - Bangalore
Abstract:
Our research team initiated this research following a keen observation of students failing to maintain concentration during lectures. The casual observations evolved into a methodical research of how smartphones evolved from useful gadgets to dependencies. We cataloged numerous individual accounts showing the same trends in interviews with college students, working adults, and families: individuals experiencing anxiety when away from their devices, constantly checking for notifications, and having difficulty concentrating for extended periods of time without being interrupted by digital devices. Most of the participants were annoyed with their dependence on cell phones, calling their behavior "impossible to resist." Our study showed that technology companies employ psychological cues to design digital experiences that capture individuals' attention. Neuroimaging tests confirmed the dopamine response participants experienced when they received alerts, which is why it is hard to change these habits.
Parents complained that 49.6% of their children were growing a smartphone habit, and 29.8% of students and working professionals reported they could not focus on their work or engage in proper interactions. Due to the excessive use of smartphones, the most common findings among participants, i.e., 49.6%, were health complaints like headaches, eye strain, and disrupted sleep.
Key words:
Smartphone addiction, Digital mindfulness, Social media addiction, Generation Z (Gen Z).
