Understanding Consumer Behaviour in India’s Pre-Owned Car Market in Cars24

Understanding Consumer Behaviour in India’s Pre-Owned Car Market in Cars24

MS, Abinaya Suresh1 , Dr. J. Rani2

1Student in Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India- 600119.

2MBA., MPhil., PhD., Assistant Professor, Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India- 600119.

ABSTRACT

The Indian automobile industry is undergoing a paradigm shift, with pre-owned cars becoming a preferred choice among value-conscious consumers. As this market segment grows rapidly, understanding consumer Behaviour has emerged as a vital component for businesses aiming to stay competitive and customer-centric. This article investigates the changing attitudes, motivations, and preferences of consumers in the used car space, with a specific focus on the role of digital platforms. Among these, Cars24 has played a transformative role in redefining how consumers approach buying and selling pre-owned vehicles. By offering a seamless digital experience and end-to-end services, Cars24 has not only simplified the process but also built a foundation of trust and reliability in a traditionally informal market. This study aims to highlight the key Behavioural trends influencing this shift and how platforms like Cars24 are adapting to meet consumer expectations.

Keywords: Consumer Behaviour, Pre- owned cars, Digital Automative Platforms, Cars 24, Purchase Decision Making.