"UPI and Mobile-Based Payments as Drivers of FinTech Innovation in India: Adoption, Challenges, and Future Scope"
SUBMITTED BY:
Ms. Ruchika.Themberaveni
themberaveniruchika@gmail.com
Mr. Kanchi Lakshmi Vikash
kanchilakshmivikash@gmail.com
Ms. Malreddy Sahithi Reddy
sahithireddy4524@gmail.com
Mr. Erramonlu Sandeep
esandeep255@gmail.com
Master of Business Administration
Aurora Deemed To Be University, Uppal, Hyderabad, Telanagana, India.
ABSTRACT:
This project focuses on how UPI (Unified Payments Interface) and mobile-based payment systems have helped FinTech innovation grow in India. In recent years, India has seen a major shift from cash to digital payments, especially after the launch of UPI in 2016. UPI has made it easy for people to send and receive money using mobile phones without needing to visit a bank. Mobile payment apps like Google Pay, PhonePe, and Paytm have become popular because they are fast, simple, and convenient. The main aim of this project is to study how people and businesses are adopting these payment methods, what challenges they face, and what the future holds for such technologies. This study is based on secondary data collected from reports, government publications, articles, and research papers. It shows that UPI transactions have grown rapidly over the years, especially during and after the COVID-19 pandemic. However, some challenges remain such as internet connectivity issues, cybersecurity threats, lack of awareness in rural areas, and trust issues among older users. Despite these challenges, UPI and mobile payments are expected to grow even more in the future with the help of new technologies like Artificial Intelligence, voice-based payments, and international UPI linking. These innovations can increase financial inclusion and bring more people into the digital economy. This project helps to understand the current situation, key problems, and future possibilities of UPI and mobile-based payments in the Indian FinTech ecosystem.
KEYWORDS: UPI, MOBILE PAYMENTS, FINTECH, DIGITAL TRANSACTIONS, INDIA, ADOPTION, CHALLENGES, FINANCIAL INCLUSION, INNOVATION, FUTURE SCOPE
