Whatsapp Marketing
Mr. J. Noor Ahameed1, T. KARTHIKAI KUMARAN2
1Assistant Professor, Department of Computer Applications,
Nehru College of Management, Coimbatore, Tamilnadu, India.
2Student of II MCA, Department of Computer Applications,
Nehru College of Management, Coimbatore, Tamilnadu, India.
ABSTRACT:
The "WhatsApp Marketing System Using API" is a digital marketing solution designed to streamline and optimize the process of sending promotional messages via WhatsApp. This system is built with a focus on enabling businesses to manage employee recharges, allocate points, and ensure efficient use of messaging resources.
The project consists of three core modules:
Admin Module: The admin has full control over the system, including managing employee accounts, allocating points based on recharges, and monitoring system activity. Admins can track employee recharges and analyze resource usage.
Employee Module: Employees can recharge their accounts to earn points, which are used to send messages via WhatsApp. The module allows employees to track their available points, recharge history, and usage logs.
WhatsApp Messaging Integration: This module integrates with the official WhatsApp Business API or a third-party service to send messages. It facilitates real-time messaging while deducting points for each message sent.
The system is developed using modern web technologies. The frontend is built with React.js, offering a dynamic and responsive user interface. The backend leverages Node.js and Express.js, ensuring robust server-side functionality and efficient API communication. MongoDB, a NoSQL database, is used for scalable and flexible data management, storing user recharges, points, and message logs.
By introducing a point-based recharge system, this project provides a transparent and accountable mechanism for message delivery. It enhances operational efficiency with features like user management, message tracking, and system analytics. Integration with the WhatsApp API ensures reliable and real-time communication with customers, enabling businesses to boost engagement and optimize their marketing strategies.
This system serves as an effective and scalable tool for businesses looking to automate and manage their WhatsApp marketing campaigns efficiently.
