A STUDY ON IMPACT OF DIGITAL MARKETING ON JIOMART B2B COMPARED TO TRADITIONAL MARKETING

A STUDY ON IMPACT OF DIGITAL MARKETING ON JIOMART B2B COMPARED TO TRADITIONAL MARKETING

MORLA POORNA CHANDU

1. P. VENKATESHWARA RAO (HOD, MBA)

MALLA REDDY UNIVERSITY

MAISAMMAGUDA, DULAPALLY,

Hyderabad-500043, Telangana State

INTRODUCTION

Digital marketing is essential these days because it isn't only the rapidly building force in the current advancing field is set as a possible imaging fate, and creates the impression that best-in-class media is likely to replace all more standard structures soon around. While more settled ages will not lament the defeat of paper daily newspapers, books, especially techies and ordinary TV and radio broadcasts, people who grew up with the web and phones as a god send the true are that and the understanding of the vanquished new universe of the front line. The truth is that best in class systems because correspondence and display are faster, more versatile, more reasonable and efficient, so it is perhaps obvious that once the development twisted up clearly open, we began quickly moving into the mechanized age. In this particular research we will give a over view of the JIO MART partner online based app. which acts as a medium between the organizations and customers. It is purchase based app for the customers to run their business. The way of their marketing is different and focuses on both traditional and digital marketing. Both the cases have they’re on advantages depending on the situations and conditions. Nevertheless, of the conditions on of the them will have a bit higher advantage compared to other. As we all know the this is a digital world with advance methods and technologies, so we will be comparing the over all effect of those both marketing technologies.

We will be completely understanding the process of JIO MART partner and conduct this research my considering some of the customers in the field to get best output of the research to the better result.

ABSTRACT

Digital marketing uses social media platforms like Facebook, YouTube, Instagram, Twitter to promote where one can set up the scanning of advertising campaigns by targeting customers of different age groups based on the planned budget and also based on locations to be reachable, while traditional marketing methods cannot. The basic investigation is to decide the impact Digital marketing in creating business development by comparing it to traditional presentation strategies and further to make sense of the medium that is most persuasive in the buyer's purchasing choice. Throughout my investigation I they could connect with different clients. With increasing technological development, the use of digital marketing, social media marketing and search engine marketing is also increasing. Internet users are increasing rapidly and digital marketing is the most profitable because it mainly depends on the Internet. Consumer buying behaviour is changing and they are more inclined towards digital marketing than traditional marketing. The purpose of this review is to study the impact of digital marketing and its importance to both consumers and marketers. This thesis starts with an introduction to digital marketing and then highlights the media of digital marketing, the difference between traditional and digital marketing and the pros, cons and importance of digital marketing today.

Keywords: Digital marketing, Traditional marketing, Customers, JIO MART partner.