A STUDY ON IMPACT OF ADVERTISING TOWARDS CONSUMER BUYING HABIT AT DUROFLEX PRIVATE LIMITED, BANGALORE

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A STUDY ON IMPACT OF ADVERTISING TOWARDS CONSUMER BUYING HABIT AT DUROFLEX PRIVATE LIMITED, BANGALORE

Author-

Ms. Vaishnavi M USN- 1VA21BA055

Department of Management Studies, Sai Vidya Institute of Technology,

Bangalore-64.

Co- Author-
Dr. Naveen G Associate Professor,

Department of Management Studies, Sai Vidya Institute of Technology,

Bangalore-64.

ABSTRACT

This study investigates the effect of advertising on consumer buying habits at Duroflex Private Limited, a key player in the sleep solutions industry. By employing a mix of surveys and interviews, we explore how Duroflex advertising strategies impact consumer preferences. Initial findings suggest a clear link between the type and frequency of advertising campaigns and consumer purchasing decisions. The research considers the role of digital versus traditional advertising and offers actionable insights for Duroflex to enhance their strategies. This study contributes valuable insights for businesses aiming to leverage advertising to enhance their market presence and drive growth.

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