Revolutionising Conventional Marketing with AI: Leveraging Machine Learning for Marketing
Shweta Ramnani
Applied AI Engineer, shwetaramnani03@gmail.com
Abstract
Amidst an age characterized by rapid technological progress, this research paper investigates the revolutionary capacity of artificial intelligence (AI) and machine learning (ML) to alter traditional marketing methodologies fundamentally. In order to address the drawbacks of conventional marketing methods, this article develops a theoretical framework that emphasizes the critical importance of machine learning algorithms, such as supervised, unsupervised, and reinforcement learning, and AI customer relationship management (ACRM). The research explores pragmatic approaches, including meta-analysis, case studies, and A/B testing, to demonstrate how artificial intelligence (AI) can generate concrete outcomes and confer a competitive advantage. The paper provides an overview of several emerging trends, including Explainable AI (XAI), Edge AI, Fog Computing, Neuromorphic Computing, and Generative AI. It highlights their potential impact on the success of businesses. By means of perceptive case studies involving notable companies such as Spotify, Sephora, and Netflix, the article illustrates how ML and AI strategies have been customized to improve customer retention and develop efficacious marketing approaches. Among the methodologies that are deliberated upon are hyper-targeting and AI-powered segmentation employing LSTMs and dynamic learning. Moreover, the study investigates novel methodologies and their benefits for enhancing user involvement, including the integration of chatbots, Conversational AI, Augmented Reality (AR), Virtual Reality (VR), and attribution models tailored for multi-touch marketing initiatives. By incorporating these sophisticated methodologies, organizations can not only adjust to the ever-changing marketing environment but also generate customized and influential consumer encounters. This paper functions as an all-encompassing manual for marketing practitioners, researchers, and enterprises aiming to exploit the complete capabilities of AI and ML in order to drive their marketing endeavors to an unparalleled level of achievement.
