A Study on Consumer Satisfaction Towards Digital Marketing in Erode District






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A Study on Consumer Satisfaction Towards Digital Marketing in Erode District

Dr.T.RENUGA DEVI, Assistant Professor,

GOWSALYA.P.R , II MCOM(CA)

PG Department of Commerce (CA), Vellalar College for Women (Autonomous), Erode-12

ABSTRACT
Digital marketing used by companies to promote and sell products to the customers also to the business to business. Now a day people are adopting digitalisation since it is providing benefits like a mobile access, flexibility and offers. As well as the visitors of online also increasing because of the promotion content and brand information. Likewise, the satisfaction of customers also important it can build link between business and customers. The main difficulty for the companies to have customer loyalty for long time and maintain customer satisfaction. The study has been done to find out the reasons behind the satisfaction of customer and identify the problems which are faced by the customers in digital marketing. The study has been analysed using One Way ANOVA, from which the result are no It are no significant study has been

KEYWORDS: Digital marketing, Customers, Satisfaction, Business.

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