A Study on Transparent Measurement of Customer Experience in Digital Marketing
J.GANDHIMATHI SCANYA, RESEARCH SCHOLOAR, DEPARTMENT OF LAW, BHARATH INSTITUTE OF HIGHER EDUCATION AND RESEARCH.
AND
DR. G. JAYALAKSHMI, RESEARCH SUPERVISIOR, ASSOCIATE PROFESSOR AND HEAD, DEPARTMENT OF COMMERCE, BHARATH INSTITUTE OF HIGHER EDUCATION AND RESEARCH.
INTRODUCTION
Digital era in marketing is often compared to “traditional marketing” such as Magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing. Marketing learns which campaigns, channels and messages deliver revenue in addition to clicks or leads, so they can optimize ROI. Digital Era in Marketing (also Online Marketing, Internet Marketing or Web Marketing) is a collective name for marketing activity Carried out online, as opposed to traditional marketing through print media, live promotions, tv and radio Advertisement. The rapid growth of Digital Industry is a direct consequence of the global phenomenon that is the Internet, and Effectiveness of Digital Marketing channels in generating revenue and awareness. Compared to traditional methods of Advertising, Digital era in consumer experience offers rather realistic costs (particularly important for small- and medium-size businesses and start-ups), accurate targeting and excellent reporting. Digital structure has become prominent largely because it reaches such a wide audience of people. However, it also offers a number of other advantages that can boost your marketing efforts. When you post an ad online, people can see it no matter where they are (provided you haven’t limited your ad geographically). This makes it easy to grow your business’s market reach and connect with a larger audience across different digital channels. For consumer preference, Digital marketing not only reaches a broader audience than traditional marketing but also carries a lower cost. Overhead costs for newspaper ads, television spots, and other traditional marketing opportunities can be high. They also give you less control over whether your target audiences will see those messages in the first place.
