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A STUDY ON THE IMPORTANCE OF CONSUMER PROTECTION TOWARDS E-COMMERCE PLATFROMS
Ms. Lakshmi Narayan*
*Post-Graduation Student, Department of Commerce, St Joseph’s College of Commerce, Bangalore
Abstract
Electronic commerce is one of the most important aspects of the Internet and allows people to buy instant. Fast and easy development of e-commerce has led to the necessity of consumer protection in cyberspace, where trade takes place, so as to ensure consumer safety and security matters. The main purpose of this study is to provide an overview of the need and importance of consumer protection towards online shopping. The study also aims to understand the significance of consumers rights and responsibilities while shopping online. The study is descriptive in nature, and is conducted through a well-structured questionnaire. The source of data includes both primary as well as secondary sources. Simple random sampling was used to select the sample size of eighty-six respondents. Pie charts was used as tools of analysis.
Keywords: Consumer Awareness, Consumer Protection, E-commerce, Redressal Mechanisms.