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CUSTOMER SATISFACTION FOR PANTALOONS
Harsh Vardhan (19GSOB1010234) , Harsh Singh (19GSOB101450)
Harshit mahendiyan (19GSOB1010104) ,
BBA SCHOOL OF BUSINESS
GALGOTIAS UNIVERSITY ,
INTRODUCTION
The Indian retail industry is the largest among all the industries, accounting for over 10% of the country’s GDP and around 8% of the employment. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. Modern retailing has emerged in India in the form of bustling shopping centers, multi-stores malls and large complexes that offer shopping, food and variety of ways of entertainment.
This study mainly deals with the customer’s satisfaction for Pantaloons, which is a retail apparels store. This store is located in many cities across India, but this study pertains to the Pantaloons store in Moradabad.
Pantaloon Retail (India) Limited, is a large Indian Retailer, which is the part of the future group, and operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market.
Pantaloons fresh fashion stores have presence with stores not just in metros but also in smaller towns. All stores have a wide variety of categories like casual wear, ethnic wear, formal wear, party wear and sportswear for men, women and kids.