INSIDE THE CAPSULE: UNPACKING CONSUMER PERCEPTIONS OF CAPSULE HOTELS

"INSIDE THE CAPSULE: UNPACKING CONSUMER PERCEPTIONS OF CAPSULE HOTELS"

[1]Mr. Aravind R, [2]Mr. Bharadhan G S, [3]Ms. Sneha Shruti, [4]Mr. Bony Bini, [5]Mr. Ruben Prithviraj, [6]Ms. Maanvi M S, [7]Mr. Divagar M

Students, Faculty of Management Studies, CMS Business School, JAIN (Deemed to-be University), Bengaluru

[1]Corresponding Author, email: aravindar_21@cms.ac.in

ABSTRACT

India is topographically different and offers assortment of societies that come with its claim encounters, making it one of the driving nations in terms of worldwide tourism use. Travel and tourism are two of the biggest businesses in India, with a add up to commitment of approximately US$ 178 billion to the country's GDP.  The remote trade profit from 2016 to 2019 developed at a CAGR of 7% but plunged in 2020 due to the COVID-19 widespread (IBEF, Apr 2023).

This study focuses on awareness of Indians towards capsule hotels and how much would they be interested in trying out a different style of hotel which is quite different from the popular style of lodging in India. This study was conducted to know if there is a need to create awareness about capsule hotels in the Indian market and also how to position it. Since the awareness level is expected to be low, the purpose of the study is also on how to create awareness and the approach that the marketers have to take in order to position the hotels in the appropriate way.

The lion's share of respondents promptly concurred with the objective of cost-effective, space-constrained, available and dependable capsule inns. Bangalore is exceptionally reasonable compared to other states in India. Costly and finding a reasonable quality remain in Bangalore can be troublesome. it was found that the Indian advertise would exceptionally well welcome capsule inns to India on the off chance that it gives what it guarantees.

Key Words: Capsule Hotels, Hospitality, Travel and tourism, Consumer perception