SOCIAL MEDIA AND DIGITAL MARKETING

SOCIAL MEDIA AND DIGITAL MARKETING

Jayaprakash.B

ABSTRACT

This article’s primary objective is to provide a concise overview of social media and digital marketing and how social media marketing is acting as the main source of digital marketing these days.

Since social media offers far-reaching marketing advantages that enable brands and businesses to reach millions of customers worldwide, it is quickly becoming a crucial component of digital marketing. As we all know, digital marketing is all about reaching target audiences through various electronic and digital channels.

Online marketing was formerly only a novel and distinctive method of advertising. It created a brand-new platform for advertising products and services. However, in the recent years, the significance of digital marketing has changed significantly. It has evolved into being fundamental to what a firm is to its clients. Digital marketing and social media platforms are playing a very significant and essential role in bringing sellers and customers together on an online platform. The epidemic has marked a turning point for digital marketing because while people are quarantined, they cannot purchase the necessary goods. Where digital marketing enters the picture, it has been stated that customers use the online marketing platform on average for 4.5 hours per day while the country is under lockdown. These digital marketing platforms are expanding due to the rise in demand.

Keywords: target audience, digital marketing, social media marketing, and online platform.