THE PHENOMENA OF CHALLENGING COMMUNICATION
Nidhi Singh , Nikhil data
Dr. Rashi Mittal (Professor)
MARKETING
SCHOOL OF BUSINESS
BACHELORS OF BUSINESS ADMINISTRATION
INTRODUCTION
Communication is the act of sending a message through a variety of media. It can be verbal or non-verbal, formal or informal as long as it conveys an idea that triggers an idea, gesture, action, etc. Good communication is considered an acquired skill. Most people are born with the ability to speak physically, but we must learn to speak well and communicate effectively. The ability to speak, listen, and understand verbal and nonverbal meaning is a skill that we develop in many ways. We learn basic communication skills by observing others and modeling behavior based on what we see. However, it is important to point out here that information is useless until it is delivered to someone who needs it or needs it. Thus, communication is the process of, distributing or transmitting information from one person to another or from one place to another. In other words, communication is the process of generating, communicating, and interpreting ideas, facts, opinions and feelings. It is essentially an exchange, a process that is a reciprocal exchange between two or more people. Communication is also the exchange of information between managers. Communication is one of the most important factor in the corporate world, it is the act of sharing or exchanging information, ideas, without communication there would be a lack of relationship and sustainability in business. The Importance of Communication in the organizational world.
Communication is one of the most important management functions, including the efficient and smooth functioning of the enterprise, the foundation for decision making, and the building of morale. It can strengthen or destroy an organization. This promotes management efficiency and encourages the human element of the organization to develop a cooperative spirit. This has become one of the most important factors in effective management operations. Effective Communication is significant for managers in the organizations so as to perform the basic functions of management, i.e., Planning, Organizing, Leading and Controlling. Communication helps managers to perform their jobs and responsibilities. Communication serves as a foundation for planning.